The alcoholic is usually conscious of his shortcomings, but he resents any well-meant attempt to discuss the matter with him. He knows that he has no defense. Logic is against him; lying frequently backfires on him and is therefore unreliable. He has but one avenue of escape, and that is the bottle – the very thing the well-intentioned friend is trying to avoid.
Our only approach that makes sense to him is the visible evidence that we are doing it, and acquainting him with the fact that it can be done.